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Articles on getting the phone to ring.

Short articles on the website, the ads and the follow-up, for businesses that run on leads.

Latest

Answering service or a sales desk: which one books the work?

Voicemail, an answering service, another hire, or a sales desk. What each one actually does with the calls your team misses, and which one fits a busy trades business.

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3 min read

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Questions to ask before you hire a marketing agency

2 min read

Questions to ask before you hire a marketing agency

Six questions to ask before you hire a marketing agency: who owns what you pay for, what they report, who answers your leads and who makes the ads.

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How to verify a Google Business Profile without a storefront

3 min read

How to verify a Google Business Profile without a storefront

No storefront? Google will likely verify your Business Profile by video. What to film, why verifications fail, and what to do once you are verified.

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How a local business gets recommended by AI assistants

3 min read

How a local business gets recommended by AI assistants

More people ask ChatGPT or Google's AI who to hire before they search. What those assistants read, and the plain work that gets a local business named in the answer.

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An intake call cannot wait until after court

3 min read

An intake call cannot wait until after court

People who need a lawyer call several firms in one sitting. Why the first firm to respond usually gets the consultation, and how a small firm can be that firm.

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The new patient who called while the front desk was busy

3 min read

The new patient who called while the front desk was busy

A dental clinic or med spa loses new patients at the front desk, not in the ads. What happens to the inquiry nobody could pick up, and how to keep it.

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Your contact form is losing you jobs

3 min read

Your contact form is losing you jobs

A name and an email is not a lead. What your website should ask instead, and why the answers matter more than the traffic.

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What happens to the lead you miss at night

3 min read

What happens to the lead you miss at night

Plenty of leads arrive after hours. Here is what usually happens to them, and what it takes to keep them.

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Google or Facebook ads: which should you run first?

3 min read

Google or Facebook ads: which should you run first?

Google and Facebook find different people at different moments. Where to start depends on the kind of work you want more of.

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What an AI phone assistant should never say to your customer

3 min read

What an AI phone assistant should never say to your customer

An assistant that answers your leads is only useful if it behaves like a good front desk. Here is the line between helpful and harmful.

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One ad to beat: ad testing that works on a small budget

3 min read

One ad to beat: ad testing that works on a small budget

A dozen ad versions on a small budget teach you nothing. One ad to beat and one ad trying is how a local business actually learns what works.

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The job goes to whoever calls back first

3 min read

The job goes to whoever calls back first

Why speed of response decides more jobs than ad budget does, for any business that lives on leads, and what to do about it.

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